Diploma of Marketing and Communication [BSB50620]

Diploma of Marketing and Communication (CRICOS Course Code: 103550B)

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

Possible job titles relevant to this qualification include:

• Sales Manager

• Product Manager

• Public Relations Manager

• Marketing Manager

• Campaign Manager

• Marketing Coordinator

• Marketing Team Leader

After achieving the BSB50620 Diploma of Marketing and Communication, students may undertake BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualification.

Entry Requirements

Have completed BSB42415 Certificate IV in Marketing and Communication or BSB40820 Certificate IV in Marketing and Communication

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours /week full time study ,15 hours face-to-face and 5 hours online using Moodle as platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical classes involving small group and individual activities.

Calendar Year: Seventy – Eight weeks (78) weeks

Academic Year: Sixty Week (60) weeks

Term breaks: 6 x 3 weeks 18 weeks

Allocated hours: 900 face to face hours + 300 online hours = 1200 hours

Modes of study

Modes of study used at SIBN College include:

• Tutorial group discussions

• Lectures

• Group work and activities

• Audio or visual presentations

• Computer based learning

• Self-directed learning through research

• Case Studies and or Problem-solving exercises

Assessment Methods

This course includes a variety of assessment methods including:

• Practical demonstration / Observation

• Questioning

• Interview

• Case study/Scenario Problem solving

• Role play

• Assignment

• Written test/Knowledge Test

• Report

• Assignments

• Portfolio

• Short Q&A

• Project

• Presentations


Core Unit

BSBMKG552 Design and develop marketing communication plans
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBPMG430 Undertake project work
BSBMKG555 Write persuasive copy

Elective Units

BSBMKG543 Plan and interpret market research
BSBMKG549 Profile and analyse consumer behaviour for international markets
BSBMKG545 Conduct marketing audits
BSBMKG544 Plan and monitor direct marketing activities
BSBMKG546 Develop social media engagement plans
BSBFIN501 Manage budgets and financial plans
BSBOPS504 Manage business risk


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