Certificate IV in Marketing and Communication [BSB40820]

Certificate IV in Marketing and Communication (CRICOS Course Code: 103549F)

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams

Possible Job outcomes include:

• Media Planner

• Community Relations Team Leader (Local Government)

• Direct Marketing Officer

• Assistant Advertising Account Planner

• Public Relations Officer

• Sales Administrator

• Assistant Account Manager (Advertising)

• Marketing Officer

• Copywriter

• Advertising Account Coordinator

• Market Research Assistant

• Analyst

• Marketing Coordinator

• Promotions Assistant Manager

• Media Assistant

After achieving the BSB40820 Certificate IV in marketing and Communication, students may undertake range of Diploma qualifications.

Entry Requirements

There are no entry requirements for this qualification.n

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 6.0 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program delivers over 20 hours of full-time study a week. Training consists of 20 hours a week face-to-face delivery. Resources are available online through the college Moodle platform. SIBN College Trainers use a combination of trainer-led classes and practical activities involving Small-group and individual activities.

Calendar Year: Fifty-Two weeks (52)

Academic Year: Forty (40) Weeks

Term breaks: 4 x 3 weeks

Allocated hours: 800 face-to-face hours

Modes of study

Modes of study used at SIBN College include:

• Tutorial group discussions

• Lectures

• Group work and activities

• Audio or visual presentations

• Computer based learning

• Self-directed learning through research

• Case Studies and or Problem-solving exercises

Assessment Methods

This course includes a variety of assessment methods including:

• Practical demonstration / Observation

• Questioning

• Interview

• Case study/Scenario Problem solving

• Role play

• Assignment

• Written test/Knowledge Test

• Report

• Assignments

• Portfolio

• Short Q&A

• Project

• Presentations

 

Core Unit

BSBWRT411	Write complex documents
BSBCMM411	Make presentations
BSBCRT412	Articulate, present and debate ideas
BSBMKG439	Develop and apply knowledge of communications industry
BSBMKG433	Undertake marketing activities
BSBMKG435	Analyse consumer behaviour

Elective Units

BSBMKG440	Apply marketing communication across a convergent industry
BSBINS401	Analyse and present research information
BSBOPS403	Apply business risk management processes
BSBMKG431	Assess marketing opportunities
BSBMKG434	Promote products and services
BSBPEF402	Develop personal work priorities

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