Certificate IV in Marketing and Communication [BSB40820]

Certificate IV in Marketing and Communication (CRICOS Course Code: 103549F)

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams

Possible Job outcomes include:

• Media Planner

• Community Relations Team Leader (Local Government)

• Direct Marketing Officer

• Assistant Advertising Account Planner

• Public Relations Officer

• Sales Administrator

• Assistant Account Manager (Advertising)

• Marketing Officer

• Copywriter

• Advertising Account Coordinator

• Market Research Assistant

• Analyst

• Marketing Coordinator

• Promotions Assistant Manager

• Media Assistant

After achieving the BSB40820 Certificate IV in marketing and Communication, students may undertake range of Diploma qualifications.

Entry Requirements

There are no entry requirements for this qualification

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours’ /week full time study ,15 hours face-to-face and 5 hours online using Moodle platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical sessions involving small group and individual activities.

Calendar Year: Fifty – Two weeks (52) weeks

Academic Year: Forty Week (40) weeks

Term breaks: 4 x3 weeks

Allocated hours: 600 face to face hours + 200 online hours = 800 hours

Modes of study

Modes of study used at SIBN College include:

• Tutorial group discussions

• Lectures

• Group work and activities

• Audio or visual presentations

• Computer based learning

• Self-directed learning through research

• Case Studies and or Problem-solving exercises

Assessment Methods

This course includes a variety of assessment methods including:

• Practical demonstration / Observation

• Questioning

• Interview

• Case study/Scenario Problem solving

• Role play

• Assignment

• Written test/Knowledge Test

• Report

• Assignments

• Portfolio

• Short Q&A

• Project

• Presentations


Core Unit

BSBWRT411 Write complex documents
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG439 Develop and apply knowledge of communications industry
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour

Elective Units

BSBMKG440 Apply marketing communication across a convergent industry
BSBINS401 Analyse and present research information
BSBOPS403 Apply business risk management processes
BSBMKG431 Assess marketing opportunities
BSBMKG434 Promote products and services
BSBPEF402 Develop personal work priorities


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