Advanced Diploma of Marketing and Communication [BSB61315 ]

Advanced Diploma of Marketing and Communication (CRICOS Course Code: 093466G)

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Possible job titles relevant to this qualification include:

• Marketing and Communication Director

• Marketing and Communication Strategist

• National, Regional or Global Marketing and Communication Manager

After achieving the BSB61315 Advanced Diploma of Marketing and Communication, students may undertake further study to Bachelor Degree or other Advanced Diploma Level

Entry Requirements

Completed the core units in BSB52514 Diploma of Marketing and Communication

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours /week full time study ,15 hours face-to-face and 5 hours online using Moodle as platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical classes involving small group and individual activities.

Calendar Year: Thirty-nine (39) weeks

Academic Year: Twenty (30) weeks

Term breaks: 3x3 weeks

Allocated hours: 600 contact hours


Core Unit

BSBMKG609 Develop a marketing plan
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans

Elective Units

BSBRSK501 Manage risk
BSBMKG608 Develop organisational marketing objectives
BSBMGT517 Manage operational plan
BSBMKG607 Manage market research
BSBMGT617 Develop and implement a business plan
BSBMKG603 Manage the marketing process
BSBMGT605 Provide leadership across the organisation
BSBCOM603 Plan and establish compliance management systems
BSBMGT608 Manage innovation and continuous improvement


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