Advanced Diploma of Marketing and Communication [BSB61315 ]
Advanced Diploma of Marketing and Communication (CRICOS Course Code: 093466G)
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Possible job titles relevant to this qualification include:
• Marketing and Communication Director
• Marketing and Communication Strategist
• National, Regional or Global Marketing and Communication Manager
After achieving the BSB61315 Advanced Diploma of Marketing and Communication, students may undertake further study to Bachelor Degree or other Advanced Diploma Level
Entry Requirements
Completed the core units in BSB52514 Diploma of Marketing and Communication
Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University
Course Duration
This program is delivered 20 hours /week full time study ,15 hours face-to-face and 5 hours online using Moodle as platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical classes involving small group and individual activities.
Calendar Year: Thirty-nine (39) weeks
Academic Year: Twenty (30) weeks
Term breaks: 3x3 weeks
Allocated hours: 600 contact hours
Core Unit
BSBMKG609 |
Develop a marketing plan |
BSBADV602 |
Develop an advertising campaign |
BSBMGT616 |
Develop and implement strategic plans |
Elective Units
BSBRSK501 |
Manage risk |
BSBMKG608 |
Develop organisational marketing objectives |
BSBMGT517 |
Manage operational plan |
BSBMKG607 |
Manage market research |
BSBMGT617 |
Develop and implement a business plan |
BSBMKG603 |
Manage the marketing process |
BSBMGT605 |
Provide leadership across the organisation |
BSBCOM603 |
Plan and establish compliance management systems |
BSBMGT608 |
Manage innovation and continuous improvement |
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