Diploma of Marketing and Communication [BSB52415 ]
Diploma of Marketing and Communication (CRICOS Course Code: 093465G)
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams
Possible job titles relevant to this qualification include:
• Marketing and Communication Manager
• Marketing and Communication Team Leader
• Product Manager
• Public Relation Manager
After achieving the BSB52415 Diploma of Marketing and Communication, students may undertake the BSB61315 Advanced Diploma of Marketing and Communication or other Advanced Diploma qualifications
Entry Requirements
Completed the core units in BSB42415 Certificate IV of Marketing and Communication
Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University
Course Duration
This program is delivered 20 hours /week full time study ,15 hours face-to-face and 5 hours online using Moodle as platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical classes involving small group and individual activities.
Calendar Year: Thirty-nine (39) weeks
Academic Year: Twenty (30) weeks
Term breaks: 3x3 weeks
Allocated hours: 600 contact hours
Core Unit
BSBMKG507 |
Interpret market trends and developments |
BSBMKG523 |
Design and develop an integrated marketing communication plan |
BSBPMG522 |
Undertake project work |
Elective Units
BSBMKG501 |
Identify and evaluate marketing opportunities |
BSBMKG514 |
Implement and monitor marketing activities |
BSBFIM501 |
Manage budgets and financial plans |
BSBMKG515 |
Conduct a marketing audit |
BSBADV507 |
Develop a media plan |
BSBMKG506 |
Plan market research |
BSBMKG502 |
Establish and adjust the marketing mix |
BSBADV509 |
Create mass print media advertisements |
BSBCRT501 |
Originate and develop concepts |
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