Diploma of Marketing and Communication [BSB52415 ]

Diploma of Marketing and Communication (CRICOS Course Code: 093465G)

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams

Possible job titles relevant to this qualification include:

• Marketing and Communication Manager

• Marketing and Communication Team Leader

• Product Manager

• Public Relation Manager

After achieving the BSB52415 Diploma of Marketing and Communication, students may undertake the BSB61315 Advanced Diploma of Marketing and Communication or other Advanced Diploma qualifications

Entry Requirements

Completed the core units in BSB42415 Certificate IV of Marketing and Communication

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 5.5 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours /week full time study ,15 hours face-to-face and 5 hours online using Moodle as platform, entirely off-the-job at SIBN campus through a combination of face-to-face trainer-led classes and practical classes involving small group and individual activities.

Calendar Year: Thirty-nine (39) weeks

Academic Year: Twenty (30) weeks

Term breaks: 3x3 weeks

Allocated hours: 600 contact hours


Core Unit

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

Elective Units

BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG514 Implement and monitor marketing activities
BSBFIM501 Manage budgets and financial plans
BSBMKG515 Conduct a marketing audit
BSBADV507 Develop a media plan
BSBMKG506 Plan market research
BSBMKG502 Establish and adjust the marketing mix
BSBADV509 Create mass print media advertisements
BSBCRT501 Originate and develop concepts


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