Diploma of Marketing [BSB51215]

Diploma of Marketing (CRICOS Course Code: 087424A)

Students who gain this qualification can further their study in the Advanced Diploma of Marketing BSB60515 or other Advanced Diploma qualifications or employment as Marketing Manager, Marketing Team Leader, Product Manager or Public Relations Manager

Entry Requirements

The target group for the Diploma of Marketing BSB51215 is for those who have completed HSC Year 12 or equivalent and want to develop the knowledge and skills to work in marketing management, with managerial responsibility to ensure marketing functions are conducted effectively. Applicants must have minimum age of 18 or over and have an Upper intermediate English level or IELTS 5.5 or equivalent.

Course Duration

The program is delivered over 4 terms (400 hours) and each term consist of 5 weeks.  The program consists of 20 weeks of training with at least a minimum of 20 hours face-to-face training and 6 weeks of term break (Total 26 weeks).

Modes of study

Some of the modes of study used at SIBN College include:

  • Tutorial group discussions
  • Lectures
  • Group work
  • Audio or visual presentations
  • Self-directed learning through research
  • Problem-solving

Assessment Methods

This course includes a variety of assessment methods including:

  • Practical demonstration / Observation
  • Questioning
  • Interview
  • Case study/Scenario Problem solving
  • Role play
  • Assignment
  • Written test/Knowledge Test
  • Report
  • Assignments
  • Portfolio
  • Short Q&A
  • Project
  • Presentations

Elective Units

BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG507 Interpret market trends and developments
BSBMKG514 Implement and monitor marketing activities
BSBADV507 Develop a media plan
BSBFIM501 Manage budgets and financial plans
BSBMKG515 Conduct a marketing audit


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